A New York Times article discusses how corporations are trying to cash in on the growing American interest in eating locally grown foods by claiming everything they sell is local: Lays potato chips are a local Florida food, for example, because they buy some of their potatoes from a Florida farm.

“We are interested in quality and quickness because we want consumers to get the freshest product possible, but we have a fairly significant sustainability program, and local is part of that,” Aurora Gonzalez, director of public relations for Frito-Lay North America, which is owned by PepsiCo. “We want to do business more efficiently, but do it in a more environmentally conscious way.”

Sorry, I don’t think being conscious of the economic benefits of claiming to be environmental and local is quite the same thing.

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